Experts estimate that by 2040, 95% of all purchases in the US will be through eCommerce. This is the reason why many small and medium-sized enterprises are taking their businesses online.
Companies hire SEO experts to ensure that their website has quality content and visibility on the web. But, to make sure that your web pages are error-free, you need the best SEO services in the USA for proven results.
Why is SEO Necessary?
SEO (Search Engine Optimization) assists in increasing the traffic to your website. If you practice effective techniques, you can improve the user experience and usability of your website.
SEO helps in building the trust of the users towards a website. When they search for some information, and your page frequently ranks on the top of SERPs (Search Engine Results Pages), it develops a sense of reliability that intrigues the customers to make purchases from your website.
What is SEO Audit?
SEO audit is an evaluation of various factors that affect your website’s performance. It helps in understanding why your website is ranked lower or why it is not searchable. In short, it will give you solutions to improve your website’s functionality and drive more traffic.
SEO audit is crucial to understand where you stand in the market. Every online business must conduct an SEO audit at the beginning of a new project or a new quarter. It will determine which areas need improvement and how you can rectify those issues in a given time.
Let’s have a look at what is covered in the SEO audit.
Technical SEO Errors
The very first thing you need to search for is the technical issue on your website. The technical analysis determines why your website is underperforming. It helps us to understand two things: accessibility and indexability.
Accessibility: If Google and search engines cannot find your website, you will never enjoy a good traffic rush. It indirectly affects the user’s ability to access your website. Amazon works more on updating its content frequently to drive more traffic to its web pages.
Almost 59% of the US population prefers to make purchases on Amazon. It is one of the reasons that make Amazon the biggest online retailer in the world. Accessibility, user experience, and search go hand-in-hand.
Indexability: It is necessary to make your pages searchable by the web crawlers and present it to the end-user once it is accessed. For simplifying your website search by Google, blend it with good accessibility and indexability features. Google penalizes the website that lacks these features. If your site has too many pages, the ranking dips down. The web crawlers and robots may not even show your page.
As a result, you may receive an intimation regarding the reason for the penalty in your Webmaster’s tool account. All you got to do is locate the issue, rectify it, and request reconsideration from Google. The technical errors can be dealt with ease if you hire the best SEO services in the USA for your assistance.
Website Layout Issues
About 61.72% of the US population use Google Chrome as their web browser, 15.23% use Safari for surfing the net, and the others use Internet Explorer or Opera. The layout of your website plays a vital role in the loading of the pages in these browsers. If your website’s loading time goes beyond 0.80 seconds, then the chances of bounce rate increases by 85%.
Poor or outdated visual design, lack of quality images, clutter, and hidden details are critical website layout issues that hinder your website’s ranking process.
On-Page Problems and Keyword Issues
The content on your webpage has to be in line with your products and services. Conflicting data and blogs will not push you on a higher rank. Various companies hire bloggers to write content for their website, but most of the content is plagiarized, and this duplication affects the ranking statistics.
Similar keywords from different websites confuse the algorithms, and then Google acknowledges only the strongest ones. As a result, the SEO of your site suffers severely, and the reachability also declines.
The off-page ranking factors determine how accessible your webpage is and if people link your page in their articles or is your website trustworthy. Google runs several algorithms that study which page is linked more, and how frequently it is searched.
In the US, YouTube and Wikipedia are the more searched websites as of 2020. So, to join their league and ensure your trustworthiness in the online marketplace, you must adhere to the Google webmaster’s guidelines.
You must also keep your website updated with fresh and relevant content to stay popular among the readers and the bloggers. The increase in popularity among the users will keep you on a higher rank in SERP.