If you’ve considered working with a pay-per-click (PPC) consulting company to help grow your business, you may wonder about these services’ actual costs. While working with a PPC consultant can seem like an expensive investment, many benefits can make it well worth the price. This post will look at some critical factors when determining the costs of working with a PPC consultant.
What Is PPC?
Pay-per-click (PPC) is an online advertising model where businesses can display ads on search engines and other websites. When a user clicks on one of these ads, the company pays a fee to the ad platform.
PPC is a popular way for businesses to generate leads and sales online, as it allows them to target users actively searching for their products or services. In addition, this method is faster in achieving results than traditional SEO methods.
How Does PPC Ad Placement Work?
You typically have access to multiple advertising platforms when working with a PPC consulting company. These platforms include search engines like Google and Bing, and social media sites like Facebook and Instagram. You can work with your PPC consultant to determine which platforms best suit your business and create campaigns targeting these channels.
They’ll then determine the best ad placement locations to help you achieve your marketing goals, driving more clicks to your website, generating new leads, or increasing sales. They’ll also provide ongoing support for your campaigns and help optimize them over time based on the performance metrics they track.
How Much Does PPC Cost?
The cost of working with a PPC consulting company will vary depending on the size of your business and your marketing goals. However, most companies can expect to spend between $1000 and $10,000 per month on PPC services. This expense may seem like a lot, but it’s important to remember that you’re only paying for results.
In other words, you’re not paying for ad space like you would with traditional advertising. Instead, you’re only paying when someone clicks on your ad. This process makes PPC a cost-effective way to generate leads and sales online.
What Does A PPC Consultant Do?
A PPC consultant is responsible for managing your PPC campaigns and helping you achieve your marketing goals. They will work with you to determine the best ad placements, create targeted campaigns, and track the performance of your ads. A few of their responsibilities include:
Provide A Competitor Analysis
A PPC consultant will start by conducting a competitor analysis to see what your competitors are doing with their PPC campaigns. This research will help them understand your market and determine where you have the most opportunity to succeed.
The idea is to find out what works for your competitors and then use that information to create a better campaign. For example, if one of your competitors is getting high conversions from Google Ads, a PPC consultant will suggest targeting the same platform with your campaigns.
Develop Campaign And Strategy
One of the main benefits of working with a PPC consultant is that they’ll develop a campaign and strategy specifically for your business. In addition, they’ll work closely with you to understand your goals, target audience, and industry before developing a plan.
This strategy will help ensure that your campaigns are successful in the long term, rather than just providing short-term results. Your business won’t have to figure out what will work. Instead, you’ll have an expert who already knows.
Conduct Keyword Research
Keyword research is one of the most important aspects of a successful PPC campaign. Your PPC consultant will use various tools to understand which keywords are being searched for by your target audience.
They’ll also look at the competition to see how much it would cost to bid on these keywords. This information will create a keyword strategy that will help drive the most traffic and conversions to your campaigns. As a result, you can save money and get better results by targeting the right keywords.
Create Ad Copy And Landing Pages
Your PPC consultant will also handle the creation of your ad copy and landing pages. Design each page to appeal to your target audience by highlighting their pain points, addressing their needs, and explaining how your product or service can help solve their problem.
This design process explains why the research phase of a PPC campaign is so important. By understanding your target audience, a PPC consultant can create ads and landing pages that will speak directly to them.
Conduct An Industry Analysis
A consultant will conduct industry analysis to get the best results for your PPC campaign. The research includes looking at market trends, popular products and services, and other relevant information to help make informed decisions about how to approach your campaign.
Continually Monitor Performance
After your PPC campaign is up and running, a PPC consultant will monitor the performance to see how it’s doing. They’ll track the results, make changes as necessary, and keep you updated on the progress.
This performance monitoring process is essential to ensuring that your campaigns are successful in the long term. According to Digital Authority Partners, a consultant can identify areas where your ad spend is too high or where you might not be targeting the right audience by monitoring the performance.
Reporting Of Results
Another critical part of a PPC consultant’s job is reporting your campaigns’ results. Once your ad spending starts resulting in conversions, this data will help indicate which keywords are generating the most sales and traffic for you.
Your consultant can use this information to create better strategies that produce even better results for your business.
Consistently Tracking Progress Towards Goals
Your PPC consultant will also be responsible for tracking the progress of your campaigns. They’ll regularly report on how your campaigns perform and recommend improving results where necessary.
Conclusion
If you want to achieve your marketing goals, working with a PPC consultant can help. A PPC consultant will develop targeted campaigns, conduct keyword research, and create ad copy and landing pages that appeal to your target audience.
They’ll also continually monitor your campaigns’ performance, making necessary changes to ensure success. So if you want looking to grow your business, a PPC consultant can help you get the desired results.