Every decade or so, we come across some generational products. Products that become so ubiquitous that they become part of the daily conversation. If Google and Facebook were the standout products of the 2000s, Instagram has to take that throne in this decade. In just 10 years, Instagram has grown to be arguably THE most sought after platform, for consumers and brands alike, boasting over 1 billion active users today. The average Instagrammer spends nearly 30 minutes per day on the platform. 200 million people visit at least one business profile daily. A third of the most-viewed stories on Instagram are from brands. What’s more, 3 out of 4 businesses are slated to use Instagram as their primary marketing channel in 2020.
With stats like these, it’s foolish not to make Instagram a prominent channel for your outreach, regardless of whether you’re an independent creator or a multinational brand. And although it started as a photo-sharing app with cool filters, it has now snowballed into a full-stack media platform allowing users to post photos, videos, GIFs, stories, and more. If you look at your feed or the Explore tab, you’ll find that it’s dominated by video content. Stories, IGTV videos, Reels – Instagram is going all out in pushing video as the default consumption format.
So, in a world where viral videos are being made on a shoestring budget by amateurs, there’s no excuse for being lame at basic video editing. We’re here to guide you in your search for an Instagram video editor by looking at 11 tools that do the job just fine:
Magisto is a simple, AI-powered video editor for beginners. All you need to do is upload your video clips and then sit back and relax. Magisto will cherry-pick the most stunning parts of the footage and automatically apply professional edit effects. Just add a cool theme, and a peppy soundtrack and your video is good to go on Instagram. The only caveat being, it doesn’t offer a wide range of customizations as some of the other tools.
FilmoraGo is a nifty tool having all-round editing capabilities. You can pick from a vast library of beautiful themes, add text, music, and other multimedia. You can also mute the sound and modify the output aspect ratio. There are no constraints like watermarks or time restrictions, although it does append a short advertisement at the end of a video.
Unlike other full-service video editors, Mojo focuses purely on making your stories more appealing. It lets you choose a custom template, add photos, videos, stickers, and more. Brands post nearly three stories every week on average, so if you’ve reached a creative bloc with your Story content, Mojo is perfect for you. The best part? It’s free!
Adobe Premiere Rush:
Rush is a comprehensive video editor for Instagram that comes powered with Adobe’s Sensei AI technology. The AI captures the best clips in your footage and fuses them seamlessly in a stunning video. However, if you’re a professional and want more control over the editing process, it also comes with a Freeform mode. Your work can be exported to Premiere Pro for advanced editing and works across all your devices.
If you’re looking to create quick, fun videos that are not too flashy, Inshot is the tool for you. It lets you edit videos on the go with all basic functions including splitting, trimming, and cutting. You can add filters, stickers, designer text, blur empty background areas, and apply impressive special effects. Once you’re done, you can set proper dimensions for all the formats (IGTV, story, feed).
VideoCreek is a robust ad maker tool having some powerful features wrapped in an intuitive interface. You can insert text layers, special formatting, icons, audio, transitions, and more. You can even adjust the playback speed and colour palette. It lets you edit your video in granular detail and tweak the smallest aspects. Although most advanced features are free, some need to be unlocked with a monthly subscription.
Most Instagram users capture videos in portrait mode, but the landscape mode might be better suited for some videos. Horizon shoots your videos in a horizontal view no matter how you hold the camera. You can add filters in real-time and shoot videos in fast or slow-mo. You can export the videos in 2k resolution for a sharp and high-quality look.
With reducing attention spans, not everyone has the time or inclination to watch lengthy videos. With Boomerang, you can create short, engaging looping videos and GIFs. All you need to do is upload a series of 10 photos, and the app automatically mashes them together into a quirky, bite-sized video.
WeVideo is a cloud-based tool for next-level video editing. Its collaborative nature lets multiple people work on the same project at the same time. You can create a square, portrait, or landscape videos. Features include screen recording, VFX, music embeds, and more. It is handy for small businesses and remote teams to collectively edit and share on the fly.
Photography enthusiasts would already be familiar with VSCO and its large and vibrant creator community. In 2017, they launched a video editor that comes pre-equipped with a library of 200+ presets. You can upload 4k resolution videos at 30 fps without any restrictions on size or duration. The community offers helpful tips and tricks to enhance your video and get featured.
Clips is a signature Apple product, a simple, no-nonsense WYSIWYG editor that just works. Just capture a moment and add stickers, Memoji, Animoji, animated titles, posters, and more. You can also add tracks from your library or select from the in-app music collection. It is apt for the casual iOS user who wants to get creative with video but does not want to be overwhelmed with clunky features.
And there you have it—11 great tools to experiment with and bring your video ideas to life. Now, the only thing remaining between you and absorbing, cinematic masterpieces is your imagination.